Cat Me
A mobile app designed to help cat owners track health, behaviour, and care routines — with a focus on emotional connection and daily usability.
The challenge
The pet care app market is fragmented and generic. Cat owners struggle to find a tool built around the specificities of feline behaviour — daily rhythms, health tracking, and emotional signals.
- No existing app combined health tracking with emotional connection
- Interfaces were designed for dogs, with UX incompatible with feline behaviour patterns
- Difficulty communicating health conditions to vets without structured data
- No consistent design system across apps in the category
Solution
The goal was to design an app that centralised health, habits, and the cat's personality into a single interface — reducing daily friction and built to scale toward social and veterinary features.
- Centralise health, habits, and personality in one interface
- Warm but professional visual language — caring, not childish
- Reduce friction for daily data entry
- Expandable architecture toward social and veterinary features
UX Strategy
User Research
Main pain points: forgetting vet appointments, no clear behavioural history, difficulty assessing whether symptoms required a visit.
Information Architecture
4-tab structure: Today (daily diary), Health (vaccines, weight, medication), Profile (cat card), Explore (contextual tips). Every tab designed for one-handed use, maximum 3 taps for any action.
Interaction Design
Focus on micro-interactions to make the daily log fast and satisfying. Swipe gestures and quick-add patterns to reduce cognitive load.
Home screen · Adoption, Donation, Health stage — main IA structure
Design System
Design system · palette, components, typography
Visual Language
Palette built on warm tones — terracotta orange, beige, warm white — communicating care and affection without feeling childish.
Core components: event card, health badge, vertical timeline, cat profile. Every component designed with hover, active, empty, and error states.
Key Screens
App overview · all key screens · 2021
Onboarding, cat profile & list · login and browse flow
Map view · cat location and community pins
Impact & Outcomes
Results
User feedback: "finally an app that feels made for cats, not dogs."
Learnings
The main challenge was balancing functional depth with everyday simplicity. Version 1 had too many fields in the log — testing revealed users only engaged with 3 of the 7 available parameters.
The answer was an adaptive log system based on each owner's habits.